As a real estate agent, you always want to your best for home sellers. A vital aspect in the process of selling a client’s home is marketing. Without the proper marketing strategy in place, you run the risk of missing out on a significant amount of traffic and potential buyers. As the process of selling a home can often times be stressful, your sellers are relying on you to make the process as efficient and rewarding as possible!
As with any form of business, having a fully optimized company website is the first rule of thumb. The internet is the primary source of information for the majority of people, so your presence is highly relevant. Ensure your company website is mobile friendly , as mobile marketing has more significance. Earlier last year, Google reported that more than half of their searches occur on mobile devices. A fully optimized mobile site will retain your target audience!
Social media marketing is prevalent now more than ever! You should be present across all social media platforms, including Facebook, Instagram and Twitter. These platforms are not only a cost effective way to market a listing, but will also generate traffic if utilized properly. Engage with accounts in the listing’s particular community and connect with your target market. Be mindful of the relevancy behind hashtags, hashtags generate authentic engagement and impressions. You want the content featuring your listing to reach the proper audience, an audience interested in buying.
Consistency is key! Activity across each of your properties established authority and helps broaden your audience. Take advantage of automated services that will share your posts across multiple social networks. These tools allow you to schedule out posts, featuring your clients listing, for several weeks. As time is of the essence for most home sellers, automated services maximize the effectiveness of your efforts.
There are so many techniques and services available for you to market a property effectively and provoke the desired attention. Effective online marketing is a crucial component in closing a deal! Check back for more real estate blogs from Roy Dekel!